REVENUE MANAGEMENT TRAINING

With over 7 years of training experience for large hotel chains, we believe transmission of knowledge and education of key staff in hotels is crucial, and it is intimately linked to our vision and belief that every hotel should have access to great revenue management. Irrespective of how good the tools and systems are, revenue management is performed by people and can only be executed well if the decision makers possess the right knowledge and competencies to do so.

Despite being a vital part of a successful hotel operation, we feel that the practise of revenue management is still not taught enough in universities, internal company training, apprenticeships or in the job itself. Therefore we have created various training sessions and seminars which will ensure that you and your staff make better revenue decisions moving forward.

Our training sessions comprise every aspect of revenue management that we would implement for our clients. We want to create an environment where your employees understand revenue management as we believe this is an important step in creating a revenue culture within your company.

Anyone can book our revenue management training! Whether you are an independent hotel, a large corporation, or even a university, you have found the right partner. Our training packages can be conducted in English or German and we will happily come to you to hold a training of your choice.

Revenue and Distribution Basic

Full Day Training

This training is aimed at everyone involved in revenue management on a daily basis. Primarily at reservation staff, front office, sales, administration or revenue employees.

The course covers all the basic themes of the profession and works with examples, interactive exercises and methods of best practise, which makes it clear and easy to understand.

After completing the training, all participants will have covered the following key areas:

  • Today’s distribution climate
  • The importance of market intelligence
  • Supply and demand
  • Rates and pricing
  • Segmentation
  • An introduction to forecasting
  • Yield management
  • Group displacement and pricing
  • Important KPIs in revenue management

Revenue and Distribution Advanced

Full Day Training

This training is aimed at everyone already having some experience in revenue management with a desire to further develop their revenue management knowledge. Optimally the participants have taken part in our revenue and distribution basic training and of course these two training sessions can also be combined.

The training will deepen the participants’ knowledge in the areas of pricing, forecasting, yield management and distribution. It is designed to be hands on with interactive group work and analysis. The goal of the training is to give the participants tangible know-how which they can use and apply in their everyday work life.

After completing the training, all participants will have covered the following key areas:

  • Correct market positioning of a hotel
  • Setting a successful pricing strategy
  • Understand and correctly use public pricing products available
  • Creating a detailed demand calendar
  • Improving forecast accuracy by considering all necessary factors
  • Maximising revenues on high demand days by correctly yielding lower priced segments
  • Getting the most out of the different distribution channels
  • Explore how the performance of the main OTAs and GDS systems can be influenced

Group Strategy and Quotation

Half Day Training

This training is predominantly aimed at revenue, reservation and sales employees. The focus of the training is to deliver an understanding of how total hotel revenue can be optimised by correctly offering the right groups. Our goal is to educate the participants in how they can structure and implement an optimal group quotation process in their hotel.

After completing the training, all participants will have covered the following key areas:

  • Detailed group displacement calculations
  • Meeting room and DDR pricing
  • Considering total ADR and understand different profit margins for F&B and room revenues
  • Cancellation and call-in allotment policies
  • Explore which groups are beneficial for the hotel
  • Set up smart group quotation guidelines and implement a group quotation tool

Tailor made training

We are also happy to offer you tailor made training. We just need to know what areas your staff need to focus on and what level of expertise they currently operate at. We will then design a thorough training package based on your specific needs.

Interested? We would be excited to hear from you!