berner+becker revenue management and PriceMyHotelRoom collaborate to advance innovation in Hotel Pricing

As the hospitality industry continues to evolve at pace, berner+becker revenue management, a leading European revenue management consultancy, and PriceMyHotelRoom, a technology company specialising in dynamic pricing solutions, have initiated a collaboration aimed at showcasing the potential of combining human expertise with intelligent automation.

The goal of the collaboration is to explore and demonstrate how hotels can benefit from integrating smart pricing technology into their daily operations, supported by experienced revenue professionals who understand the broader strategic context.

“At berner+becker, we are constantly evaluating and working with a wide range of system vendors to ensure our clients benefit from the most suitable tools for their individual needs,” said Pontus Berner, Co-Founder and Managing Partner at berner+becker. “Our collaboration with PriceMyHotelRoom is a great example of how modern pricing technology can complement and enhance our expert-driven approach to revenue management.”

Rather than being an exclusive partnership, this initiative reflects a broader mindset at berner+becker: embracing innovation while maintaining full independence in vendor selection. The firm continues to work with multiple technology providers and platforms to deliver tailor-made solutions that match the unique setup and goals of each hotel.

“For us, it’s not about pushing one tool, it’s about pushing the industry forward,” added Berner. “Collaborations like this help us refine how human strategy and machine learning can best work together.”

Christina Jonsson from PriceMyHotelRoom adds: “We are excited to work with a consultancy that understands the value of technology as a complement to expert service. This collaboration is about learning, evolving, and setting new standards in how hotels approach pricing.”

By working on select projects together, the two companies aim to inspire and inform the wider industry on how to make better, faster, and more balanced revenue decisions – powered by both people and technology.