Hotel Performance and Benchmarking: 2025 and 2026 in sight! E23 berner+becker office hours
🎙️ In this episode, we dive deep into the performance of the German hospitality market with Can Erdem from CoStar Benchmarking. We discuss why 2025 was a year of divergence — with some markets thriving while others stalled despite strong demand. Can breaks down developments in ADR, RevPAR, and demand, explains the key drivers behind them, and highlights where events, inflation, and shifts in supply left their mark.
Looking ahead to 2026, he shares compelling early indicators: How are business and leisure segments evolving? Where do opportunities emerge — in cities, resorts, or specific market clusters? And most importantly, where should hoteliers take a closer look?
The red thread of the episode: why benchmarking remains essential. Can challenges common misconceptions and makes it clear why internal KPIs, without external comparison data, can be misleading.
Listen in and enjoy!
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