In this episode we will look at Market Share, what is it? Explore why it is so important and what are the key metrics/kpis that you should focus on. The application of market share can be a bit hit & miss, particularly within independent hotels, and we look at why this may be. We also discuss how it can be applied to the MICE sector and the value it provides to hotel investors/developers. Finally we look at how Revenue Management technology helps with evaluating Market share.
During the podcast you will hear us refer to an article Pontus wrote previously. You can read it here.