Continuing the theme of back to basics together with Trevor from Revenue Hub, we follow up our last discussion around forecasting, this time we focus on segmentation.
We consider what are some errors hoteliers make, or challenges they face, when considering segmentation.
Our Veit highlights additional areas to consider when building more granular segmentation and ways to achieve this.
Finally, we look at the benefits of adopting a more enhanced, granular, segmentation strategy
Hope you enjoy the discussion👍