The world has once again been pushed into uncertainty. At the time of writing, the Iranian war is escalating, with signals from the Trump administration, Iran, and global media shifting daily. The only constant is volatility. Still, patterns from past crises help us anticipate the implications for German and European tourism. Instability reshapes travel behaviour. […]
An interview with Pontus Berner, Co-Founder & Managing Partner from berner+becker revenue management: Mr. Berner, ahead of the ITB and Internorga trade fairs, many hoteliers are asking themselves how high they can raise their prices without alienating their clientele. What advice do you have? Hoteliers should not be afraid to raise prices well above normal […]
An interview with Pontus Berner, Co-Founder & Managing Partner from berner+becker revenue management How does pricing of the future look? For long, the industry has shifted from static pricing sheets to dynamic, flexible pricing. Not to be neglected, however, is that many hotels—especially in leisure destinations—still use static pricing. As more hoteliers become knowledgeable on […]
Recently, during a conversation with a friend, he asked me a question that had clearly been on his mind: “How can you spend your whole day analyzing bookings?” I smiled and said, “Think of it as feeling the heartbeat of a hotel – you’re not standing at the front desk watching guests check in, you’re […]
A Revenue Manager at berner+becker is in many ways similar to a race engineer in Formula 1. The engineer analyses data, fine-tunes the car, makes quick decisions during the race, and develops long-term strategies with the team and driver. It’s the same in revenue management: daily operational adjustments and long-term strategies go hand in hand […]
An interview with Pontus Berner, Co-Founder & Managing Partner from berner+becker revenue management What impact does it have on a hotel’s pricing strategy depending on which countries the guests come from? First, understanding your feeder markets—where your guests are coming from—is essential for effective marketing and distribution. Hotels need to know the share of visitors […]
IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, today announced a strategic partnership with Munich-based hotel revenue management consultancy berner+becker, one of the largest and most established firms of its kind in the DACH region providing outsourced revenue management for hotels. Under this collaboration, berner+becker will implement […]
As the hospitality industry continues to evolve at pace, berner+becker revenue management, a leading European revenue management consultancy, and PriceMyHotelRoom, a technology company specialising in dynamic pricing solutions, have initiated a collaboration aimed at showcasing the potential of combining human expertise with intelligent automation. The goal of the collaboration is to explore and demonstrate how […]
A Normal Morning – Maybe My workday starts early—not because I love sunrise yoga (I don’t even do yoga), but because reliable data should ideally be on the Revenue Managers’ desks before their day begins. Most days, I dive into Pick-Up Reports before I’ve even had my first coffee. These reports are the foundation for […]
Dynamic pricing has long been the crown jewel of hotel revenue management. But as we move deeper into a world defined by volatility, shifting traveler behaviors, and AI-driven automation, the cracks in this once-bulletproof strategy are beginning to show. The promise of dynamic pricing was simple: let demand dictate price, and let algorithms optimize it. […]