Declining demand usually means lower room revenues for hotels, caused by lower occupancy combined with lower average rates. Revenue Management itself does not generate additional demand in the market, but it does help to manage the existing demand in the best possible way and achieve the highest possible revenue share among competitors. Revenue Management alone […]
In this podcast we talk with Trevor from Revenue Hub, Niki van den Broeck from Get Into MoRe and Henrik Karlsson from Benchmarking Alliance. The topic for this discussion is MICE Revenue Management, we hope you enjoy it, prompt some thoughts and, even better, actions!
In this podcast, Veit Meier and Till Benthien talk with Revenue Hub about the topic of Distribution Strategy, how this is changing for the future, what part do OTAs play and where does Google fit into this changing landscape.
In this podcast we discuss revenue management culture. What is it? How important is it and how does one implement it?
Market share benchmarking is without a doubt one of the most important metrics used today by Revenue Managers, Hotel Managers and Owners. It gives an exact overview of your own sales strategy and sets the revenue per available room in comparison to a well-defined competitor set. Benchmarking allows you to calculate your own market share […]
In this podcast we talk about the topic of Forecasting and why it is an important aspect of your Revenue Management strategy.
In this podcast we are joined by Jens Munch, CEO & Founder of Pace. The wide ranging discussion looks at what Revenue Management capabilities a hotel needs, exploring the interaction between the Revenue professional and RM technology, whilst highlighting the critical importance of an overall revenue strategy to ensure the hotel’s success.
In this episode we will look at Market Segmentation and what it is. Explore why it is so important and what aspects should be segmented. We provide examples and tips as to how best set up and utilise market segmentation, as well as what questions should you be asking yourself once you have established your […]
In this episode we will look at Market Share, what is it? Explore why it is so important and what are the key metrics/kpis that you should focus on. The application of market share can be a bit hit & miss, particularly within independent hotels, and we look at why this may be. We also […]
With RevenueHub we look to explore some of the reasons why it is discussed so often but (still) so rarely implemented. Is it understood beyond the realm of the Revenue Management community? What are some factors that influence it’s ability, or inability, to be implemented? Or, is it actually being implemented broadly, just not to […]