NEWSROOM
Get the most important updates in hotel revenue management at a glance with the newsletter from berner+becker.
Market Segmentation – still the holy grail!
In today’s hotel landscape, we still often find hoteliers not being fully aware of the benefits of categorising their business into relevant segments. However, if you want to be successful in the way you manage your business and start applying sound revenue management practices, it is an essential step to have a clear idea of […]
Carolin Schuhmann from Online Birds: The In’s and Out’s of Online Marketing
The latest episode is about online marketing for hotels. With Carolin Schuhmann from Online Birds as a guest, Veit talks to her about topics such as online marketing measures along the guest journey, the key takeaways from the Online Birds Hotel Digital Score and also social media marketing. It’s worth listening, there are lots of […]
Measuring Distribution Costs and Managing Channels
In the hotel industry, discussions about online distribution and revenue management often focus on increasing visibility through a variety of distribution channels or optimizing commission costs per channel. However, managing channels based on demand is rarely mentioned, although the commissions from online travel agencies (OTAs) have significantly increased for many hoteliers in recent years. This […]
Reaching 100 hotel clients!
Interview with our Co-Founder Pontus Berner, by Cost & Logis Jens Riemann berner + becker has grown considerably in recent years. What consequences does this have for your daily work? Good question. Indeed, we have grown quite some, it has been, and it continues to be super exciting! My attention and focus constantly shift. I […]
Michael Mauersberger on the VAT increase: impact on hotels and restaurants!
Veit welcomes Michael Mauersberger, Managing Director of the Best Western Premier IB Hotel Friedberger Warte, for a round table discussion on the recent increase in VAT from 7 to 19% in Germany. Both discuss the impact on Michael’s hotel, his approach to preparing for it and some developments that are already visible. But before that, […]
The VAT increase is here – now what?
Going to your favorite Italian restaurant or eating out in style: Many will probably refrain from this starting January. The VAT for restaurant visits in 2024 will again be 19 percent. This makes dining out more expensive. But who is considering the hotels that advertise with their gastronomic offers, breakfast, half board, arrangements, etc.? For […]
Svenja Buesching from Croowy: Hotels meet Airlines – Crew business made easy!
Innovating at the Crossroads: Exploring Airline-Hotel Synergies with Svenja Buesching of Croowy Veit delves into the intersection of airline and hotel industries with Svenja Buesching, Co-Founder and CCO of Croowy.In this episode, they explore various facets of Croowy’s innovative approach: Innovation Meets Niche: Learn about the inspiration behind Croowy’s unique platform and its solutions for […]
Maximizing Profits and Guest Satisfaction: The Future of Revenue Management with AI Integration
This is an article co-written by Chat GPT & Pontus Berner Introduction The buzzword of the year is AI. According to Trootech, the present AI market stand October 2023 is worth over 300 billion EUR, and AI has become the number one priority for 83% of businesses around the globe. Thus, this article delves into […]
VODCAST with RevenueHub: SWOT Analysis of the Revenue Manager and RMS Technology
Our conversation is looking at the various strengths and weaknesses of a Revenue Manager and the strengths and weaknesses of a Revenue Management System (RMS). A very timely and interesting topic! We often hear the discussion around technology replacing the human but, is there actually a choice to be made between having a revenue manager […]
Philipp Stelzer from HQ Revenue: Seeing through the data jungle – Market Intelligence Tools explained
In this exciting episode, Veit delves into the world of market intelligence tools with Philipp Stelzer from HQ Revenue and looks at how they have revolutionised the landscape of business and pricing decisions for hotels. Together they discover how data analytics and real-time market data are redefining the rules for pricing and revenue strategies, and […]